Founder – Executive Director
Ms. Laufer-Rottman is the founder of Palms for Life Fund. She is a former employee of the United Nations World Food Programme (WFP) where she worked for almost 30 years in several senior positions. She has traveled extensively in developing countries and has had first-hand experience dealing with impoverished communities. She knows what it means for people to live a life with no hope for or knowledge of a better future. She has managed anti-poverty projects, large feeding programs, and humanitarian operations in Burkina Faso, Bolivia, Brazil, Ecuador and Nicaragua. Her experience includes school feeding programs, vulnerable groups’ projects, advancement of women, rural development and assets creation. She launched one of the first WFP school feeding programs in the Latin American region in Ecuador, in 1986. On the humanitarian side, she secured and managed help for victims of earthquakes, floods, and social and political conflicts. In 1997, she held the position of Director for Ecuador for five years and successfully negotiated a $24 million donation from the US government which she leveraged to secure an additional $10 million in government counterpart funds, thus allowing the feeding of 1.5 million poor people in the country. In her final post with the United Nations in New York, she and her team established numerous new partnerships with large US corporations and foundations and secured over $6 million in grants. As Executive Director of Palms for Life Fund, she established a network of highly qualified professionals who currently reside or have resided in African, Asian, and Latin American developing countries and have worked for large organizations in the public and private sector. Fascinating fact: Hannah is fluent in English, French, Spanish and Portuguese and also speaks Italian, Yiddish, Hebrew, German and Dutch. Hannah has an indefatigable commitment to helping the poor. She is an unconditional supporter of human rights and tolerance.
Message from the Founder
“I founded Palms for Life Fund because I have seen poverty throughout the world. I know what it means for poor people to live a life with no hope for the future, and I know with complete certainty that we can make a difference by joining hands and working together. I have seen first hand, from my own life experiences, that the cycle of poverty can be broken. It takes knowledge and participation at the local level, a strong commitment, and vision.”
“Palms for Life will make sure the voice of the poor is being heard loud and clear in all spheres of our society.”
Maayan Laufer is the founding partner of Palms for Life Fund. She graduated from the University of Pennsylvania with a BA in Biology and Sociology. Thanks to her mother’s work with the UN, she was able to travel to many developing countries throughout her life. She witnessed first-hand the impact of international aid in improving the livelihood of individuals and communities. She firmly stands by the belief of Palms for Life that “we are all connected to the poor.” She most enjoys the “forlife” Projects because her dream is for the everyday consumer to feel empowered and to connect to the realities of the world in a guilt-free way. In her free time, she enjoys pilates, reading, cooking, and petting her cat Leesha.
Layla is from Brooklyn, NY and is currently studying Communications and Philosophy at Brooklyn College. Her interests are social media, radio broadcasting and writing. As an undergrad she’s had the opportunity to produce a radio show that has grown over the past two years on campus about social problems that affect her community. And now she is apart of the Palms for Life family and is eager to contribute to the online presence of Palms For Life.
Board of Directors
Andrew J. Trager – Director
Andrew J. Trager is an 18 year veteran of the Employer Services Division of Automatic Data Processing, Inc. (NASDAQ: ADP). With nearly $9 billion in revenues and over 585,000 clients, ADP is one of the world’s largest providers of business outsourcing solutions. Mr. Trager works with a vast array of small to mid-size organizations across multiple industries including not-for-profit entities. Mr. Trager leverages his experience, advising his clients on HR, payroll, regulatory compliance, and benefits administration solutions. During his time with an eLearning company founded by Sylvan Learning Systems, Mr. Trager worked with multi-national organizations to implement executive education courses in partnership with leading business schools such as The Wharton School, and the University of Southern California. Mr. Trager is a graduate of the State University of New York College at Oswego, and received his Master of Arts from The University at Albany.
Eric Moskowitz – Director
Eric Moskowitz is Vice President of Market Intelligence and Analytics at Korn Ferry, the world’s largest talent management firm. Eric also heads up the firm’s North America Research and Knowledge Management group, consisting of 100 off and on-shore staffers. The team focuses on general company research, name generation and Market Intelligence projects related to Compensation, Competitive Market-Making and Trend Analysis across all sectors and functional areas. He introduced the firm’s Market Intelligence Team business to provide pro-active information to clients on a real-time basis. He previously worked as an Executive Director and head of market intelligence at a well-known global executive search boutique with a special focus on Capital Markets and Investment Banking. Eric began his career as a business journalist at such publications as The New York Times, Bloomberg News, New York Post, TheStreet.com and SmartMoney magazine, writing and editing topical business stories about the financial markets. Eric graduated from New York University with a M.A. in Journalism and from University of Rochester with a B.A. in Political Science.
Our Advisors provide valuable advisory and technical help; their very unique skills help Palms for Life move forward in its many initiatives. If you are interested in joining, or have questions please contact us at email@example.com.
Cara Elizabeth Yar Khan
Ms. Yar Khan brings a unique personal and professional international background to her role as private sector specialist with UNICEF in Angola, where she has been posted since March 2007. Prior to UNICEF, Ms. Yar Khan was working freelance as a Fundraising and Communications consultant in Shanghai, China for local NGOs and large multinational companies for two years after serving as the Senior Manager for Corporate Communications and Government Relations for Dell Inc in Panama City, Panama from 2003 – 2005. Ms. Yar Khan began her career with the United Nations World Food Programme in Quito, Ecuador in 2001 as the Public Relations and Fundraising Officer after graduating from the University of Guelph in Canada with a degree in International Development. Born in Hyderabad, India, Ms. Yar Khan was raised in Canada and speaks English and Spanish fluently, Portuguese, and some French and Mandarin.
Daniel Ahmad, a Canadian-British national, resides in Montreal, where he is employed in finance in the aviation industry. Trained at McGill, Paris, Oxford and Yale, he served the United Nations in various humanitarian capacities in Kenya, Republic of Congo, Ecuador and New York. His experience also includes electoral observation missions in Bosnia and Colombia. Daniel’s most important life experience was managing three UNHCR refugee camps in Congo during a civil war from 1997-1999. He is interested in livelihood-economics issues, and keenly remembers when a previous boss mused, “World peace begins with a decent breakfast”.
David L. Rottman
David Rottman is President of the Board of Directors of the C.G. Jung Foundation of New York, and a member of the Jung Foundation’s Continuing Education faculty. He is a member of the Faculty of the Archetypal Pattern Analyst Training Program of the Assisi Institute of Vermont. His seminars on psychology and human motivation have received wide acclaim in the United States and Canada. Mr. Rottman is the past President of the Career Counselors Consortium (CCC), an organization he founded in 1997 for the purpose of bringing the work of career counselors to the public. The CCC’s annual award for Distinguished Achievement in the field of Career Counseling has been named the “David Rottman Award.” Mr. Rottman served on the charter Board of Directors of the Association of Career Professionals International (formerly the International Association of Career Management Professionals), a 1500-member organization that he was also instrumental in founding. He currently serves on the International Advisory Board of the ACP. He has supervised and trained many of the leading career counselors and career coaches in the New York Metropolitan area. Mr. Rottman writes frequently on the subject of careers, and his articles have appeared in local and national publications. The National Business Employment Weekly, a Wall Street Journal publication, honored him twice for having written one of the year’s Ten Best Articles on Careers. Mr. Rottman has a Master’s in Applied Psychology from New York University.
Trevor Page worked for the United Nations for 31 years. Most of his work was with the World Food Programme in Africa and Asia but he was also seconded to the UN refugee agency, UNHCR, the Food and Agriculture Organization, FAO, and to the UN‘s Department of Political Affairs. He has served as Head of Mission in major countries, including India and China, and at the headquarters of the World Food Programme in Rome, Italy, as the Director of emergency humanitarian relief, worldwide.
Some of his most challenging assignments were in Sudan, at the height of the civil war in the south, as the first head of the UN in Eritrea at the end of its 30-year civil war with Ethiopia, and he opened and managed the WFP office in North Korea when devastating floods on top of a collapsed economy caused it to appeal to the outside world for help. He has also served in Guyana, Suriname, Haiti, Jamaica, Malaysia, Bangladesh, Uganda and the countries of the Sahel. While posted in India, he had regional responsibility for Nepal, Bhutan and Sri Lanka.
Prior to joining the UN, Mr. Page served in Algeria, Benin, Togo and India with the US PVO, Catholic Relief Services.
Upon retirement from the UN, Mr. Page served in India as the CEO of an American social-marketing company dealing with women’s reproductive health, family planning and HIV/AIDS protection.
After settling in Canada in 2001, Trevor became involved in community work in his new hometown of Lethbridge, Alberta. He has served on the Board of the Southern Alberta Council on Public Affairs, the Mayor’s China Committee, Lethbridge Symphony Association and USC-Canada, an Ottawa-based international development NGO. He also wrote a weekly newspaper column on international affairs.
Currently, he is President of the Lethbridge International Film Festival, Communications Director for the environmental NGO, Kainai Lethbridge Earth Watch, official photographer for the Blackfoot Canadian Cultural Society and a guest lecturer at the University of Lethbridge. He still occasionally consults for UN agencies.
Suneeta is an honors graduate in Economics from Osmania University in India and a Juris Doctor from Seton Hall School of Law in the U.S. Before embarking on her career in Law, Suneeta owned and managed a real estate company and a maritime business. She is Secretary of the Indo American Lawyers’ Association and on the board of the Northwest Bergen (N.J.) Branch of the American Association of University Women, where she is Chairperson of Legal Advocacy. She is a member of the American Immigration Lawyers Association, the Women Lawyers of Bergen County and the South Asian Bar Association of New York. She also assists Manavi, an organization for battered South Asian women, with weekend legal clinics. There, she counsels women on immigration matters and frequently files self-petitions.
Kathy Hansen has over 12 years of experience in building partnerships with corporations, foundations, and governmental agencies. She is currently consulting for the Institute for OneWorld Health in San Francisco (iOWH), and formerly worked for the International Rescue Committee (IRC) and the United Nations World Food Programme (WFP) in New York. She holds a Masters in Public Administration with an emphasis in Nonprofit Organizational Management from the University of Colorado at Denver, and has completed coursework toward a Masters in Global Public Health from New York University. She has traveled and worked on projects in East Africa, including Tanzania, and has prepared, monitored, and evaluated projects and proposals in public health in conjunction with Ministries of Health, community based organizations, and technical staff representing nongovernmental organizations and U.N. agencies. Her specific areas of interest and work in global public health include child survival from neglected diseases, environmental health (water and sanitation), HIV/AIDS (prevention, care, and treatment), safe motherhood, operations research, emergency healthcare in conflict settings for refugees/internally displaced populations, and building the capacity of community health workers through training and ongoing technical assistance.
Michael Fitzpatrick has some 40 years of professional experience in the planning, design, construction and operation of irrigation schemes and rural development projects, and the management of multi-national and multidisciplinary teams. This experience has been acquired with engineering consultants in Africa, the Middle East and Latin America, and with Government agencies in Africa and South Asia. During the last 23 years of his career, he worked with the UN Food and Agricultural Organisation’s Investment Centre in all regions of the world assisting national teams with the planning and design of agricultural and rural development projects for financing by multilateral funding agencies.
Mirella Mokbel Genequand
Mirella Mokbel is native of Lebanon where she graduated from the American University of Beirut (AUB) in 1976 with a masters degree in Nutrition. After a few years of work as a senior research assistant in the Food Technology and Nutrition department of AUB, she obtained a UNU fellowship which allowed her to join the University of Massachusetts in Amherst from which she graduated in 1985 with a PhD. Her international work experience started soon after her graduation in the Nutrition Assessment Service of the Food and Agricultural Organisation in Rome followed by a consultancy with the United Nations World Food Programme (WFP) as a Monitoring and Evaluation adviser in the Project Design Service. She joined the World Health Organisation (WHO) in 1988, where she worked for nearly 18 years. As chief of the Food Aid for Development Unit, she was responsible for coordinating WHO technical assistance to WFP: advising on policy and programmatic issues and leading/participating on behalf of WHO in the situation analysis, design and evaluation of WFP country programmes and projects in many countries in Asia, Africa and the Middle East. Currently a free-lance consultant, she continues to participate in the design and evaluation of technical assistance programs in the area of nutrition and food security.
Naama has five years of experience in the field of communications. After graduating from Brandeis University with a BA in Politics, she went on to develop and manage domestic and international public relations programs for clients across several industries. Naama has executed several successful brand entries into the United States as well as developed innovative strategies to revitalize traditional brands. She was an active participant in Palms for Life Fund’s first foray into the Young Designer Series and will continue her non profit work in Angola where she will take a break from her for-profit career to revamp and reenergize the Development Workshop’s communications platform.
Tatiana has ten years of fashion industry experience ranging from product development to sourcing and licensing for companies such as Bottega Veneta, Tod’s and Kenneth Cole. She eventually came to realize how unsustainable many industry processes can be and has since committed to utilizing her skills and knowledge to assist fashion companies in building sustainable business practices while maintaining their brand and stylistic identity. Tatiana received a BS in Business Management from the Pontifícia Universidade Católica in Rio de Janeiro, and went on to graduate cum laude from the Fashion Institute of Technology with a degree in fashion merchandising management. She also holds a Master’s in Fashion and Design Brand Management from the prestigious SDA Bocconi in Milan. In addition, Palms for Life Fund receives inspiring and motivating support from family, friends and colleagues in the form of encouragement, marketing, financial support and networking. Our list of friends grows every day.
David currently is a Product Marketing Manager at Castlight Health, a startup in San Francisco providing game-changing health care transparency tools on cost and quality.
Throughout his career, David has been helping socially driven organizations. He has worked for the UN World Food Programme, non-profits, startups and marketing/communication firms – advising big brands on consumer strategy and product evolution. He also has designed and raised millions of dollars for hunger, water and education projects around the world. Most recently, he founded YogiBreak: a platform bringing wellness/yoga into the workplace. David received his BA from Lehigh University and his Masters in International Relations from the Maxwell School at Syracuse University.
Ruthana Seng advises Palms for Life on all aspects of marketing, branding and communications. She is concurrently a Senior Marketing Manager at AOL and an Engagement Director with Brand Value Advisors. Ruthana brings over eight years of experience helping brands with overall brand and go-to-market strategy, positioning and messaging frameworks, naming and identity creation and creative and communication strategy. She has advised brands such as AOL, Coca-Cola, P&G, Cannondale, Deloitte and Visa. Ruthana has previously served on the Junior Board of Step Up Women’s Network in New York where she helped lead various teen programs, membership campaigns and fundraising efforts. With a BS in Economics from the Wharton School at the University of Pennsylvania, Ruthana believes marketing and branding are powerful assets that organizations can use to change the way people interact with each other and the world around them. She is honored and excited to be a part of the Palms for Life journey.
David has been conceiving and managing digital programs in the B2B, B2C and B2G spaces for 14 years. His focus at Ogilvy is on IBM’s social media programs across all business units. His clients have included Intel, Right Management, JPMorgan Chase, The Department of Veterans Affairs, Sun-Maid, Quest Diagnostics, Phoenix Wealth Management, Applica Consumer Products, Kraft Foods, Nabisco, Dun & Bradstreet, and many others. His work has included web sites, social media monitoring, social media channel development and strategy, mobile sites, email marketing, product development, online applications and more. Prior to Ogilvy, David worked at The Yankee Group (market research), Qwest (telecommunications), and Burson-Marsteller (digital marketing/ social media / public relations). David holds a BA in English Literature from Boston University and an MBA from Stanford University. David is interested in applying his knowledge of marketing and social media to motivate people to buy socially conscious goods and services. He believes this is not only a trend, but increasingly a mandate if companies are to thrive in the coming years.